Are Your Running Around Like A Crazy Person?

Are you rushing around like a crazy person… posting updates to Facebook, Twitter, texting, and trying yo to keep up with your emails?

Changing-Marketing-Strategy

Then it’s time for a shift in your marketing plan!

Having a social media manager saves you, the business owner, time (your most valuable asset). 

An effective social media campaign requires an “all hands on deck” approach to be effective.  Having a social media manager undoubtedly saves you time and guarantees you’re social media is being handled properly.  Your social media represents your image and quality and could be detrimental on how your audience perceives your products/services.   Your Social Media Manager will provide you with a road map, content strategy, manage comments, engage with your audience, build customer loyalty, generate a bigger audience and new leads, update content regularly, and most importantly… leaving you more time to concentrate on your business!

Luxe Marketing Solutions offers a free consultation and a social media plan for every budget.

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How A Social Media Manager Drives Results

Social media is a powerful tool to expand the reach of your content, attract visitors to your website, generate leads, and nurture them to become customers. According to an MSI study, increased engagement on community sites can result in up to 25% increase in revenue.   With Luxe Marketing Solutions at the helm of your company’s social media accounts, we will create and implement a marketing strategy  to accomplish all of these goals.

 

 

 

 

 

 

 

 

What are you waiting for?  Let us run a free marketing analysis.

 

 

 

8 Successful LinkedIn Tips

LinkedIn followers are your brand advocates that drive word of mouth, recommendations, and referrals.  So…don’t you want to make a good impression?

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Here are 8 LinkedIn Tips to help you succeed on LinkedIn.

  1. Post once a day
  2. Ask people you know for LinkedIn recommendations
  3. Only criticize or comment positive on posts in groups
  4. Use a professional looking photo only
  5. Include all your external links(websites, Blog, etc.)
  6. Make sure to COMPLETE your LinkedIn profile
  7. Sharing links and updates
  8. Having a clear a plan of action

Luxe Marketing Solutions can help!  We will consult, create, and implement a successful plan of action.  Call today, (717) 417-8015

Social Media Is a Necessity, Not a Luxury!

Businesses are coming to terms with the NEED to integrate social media and seeing the impact it has for lead generation and brand awareness.

lead generation

There are over 250 social media networks and with technology progressing…it’s hard to know where to commit your time and resources.   Therefore, the best move for ANY company is to hire a social media strategist or full-time social media manager.

Top 5 Benefits of Social Media

  • Improved SEO
  • Improved brand awareness
  • Word-of-mouth advertising
  • Increased customer loyalty and trust
  • Improved audience reach and influence

Luxe Marketing Solutions has Social Media Packages For Every Budget!

How To Build A Stronger Image…

Profitable business results should be every company’s goal! A key component is the development of a strong brand.  The benefits include increased revenue, customer loyalty, and market share. These benefits ultimately lead to the creation of increased profitability and overall value.

Website Development

The brand elements establish an identity that represents the way in which the company wishes to be perceived. The elements include the logo, tag, messaging, colors and imagery associated with the brand.

Luxe Marketing Solutions has the team to help you reach your goal!

It’s time for a shift in your marketing plan.

Are you rushing around like a crazy person… posting updates to Facebook, Twitter, texting, and trying yo to keep up with your emails?

Changing-Marketing-Strategy

Then it’s time for a shift in your marketing plan!

Having a social media manager saves you, the business owner, time (your most valuable asset). 

An effective social media campaign requires an “all hands on deck” approach to be effective.  Having a social media manager undoubtedly saves you time and guarantees you’re social media is being handled properly.  Your social media represents your image and quality and could be detrimental on how your audience perceives your products/services.   Your Social Media Manager will provide you with a road map, content strategy, manage comments, engage with your audience, build customer loyalty, generate a bigger audience and new leads, update content regularly, and most importantly… leaving you more time to concentrate on your business!

Luxe Marketing Solutions offers a free consultation and a social media plan for every budget.

4 Effective Twitter Calls to Action

twitter-follow-500x356Have you ever wondered what if your tweets are effective? Depending on your unique goals and target audience, certain types of tweets have proven to be extremely effective. It’s fun to Tweet but if you want to get results, then you need to ask for some action from your viewers.

Twitter has run analytics over 20,000 “Promoted Tweets” over a 3 month period. The study looked at how various types of Promoted Tweet engagements differed depending on which types of calls to action were included and compared to Promoted Tweets including no calls to action.

#1. Ask for a Download

Do you have a new product to promote that’s available for download? Tweets that directly ask people to download something accompanied by a link increases your click-through rate by an average of 13%. Give people a clear direction and incentive to click and they will!

Tips for improved responses

  • Give clear directions
  • Provide an incentive to click
  • Increase urgency by including a deadline

#2. Ask for a Retweet

If you provide an incentive to retweet, then it increases retweets by an average of 311%. As most marketers know that a contest or a sweepstake is a popular type of incentive to encourage a call to action. Offer your followers a compelling reason to retweet your messages! 

Tips for improved responses

  • Provide context
  • Keep it simple, so people know exactly what you want them to do

#3.Ask for a Follow

Growing your followers gives you more reach. Add an incentive to follow and you can grow your follower base rapidly. The study showed that Promoted Tweets  that asked for a follow increased responses by 258%.  

Tips for improved responses

  • Twitter recommends these tips to increase effectiveness.
  • Highlight the exclusive content 
  • Provide an incentive  “win daily prizes”

#4. Ask for a reply

Want a response? Then ask. You can ask a question and provide an incentive to response. Your engagement will then show a significant increase. Promoted Tweets that ask for a reply generate an average of 334% more replies! 

Tips for improved responses

  • Get personal
  • Be conversational
  • Combine the question with a contest 

What about you?
How is your twitter marketing strategy? Look forward to reading your insights and replies in the comments below.

Need help?  Let us Help!
Luxe Marketing Solutions LLC
Melissa Cheek

Generate Leads through LinkedIn….of course!

LinkedIn is an amazing Marketing Tool!

In an internal study of HubSpot’scustomerbase, we found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

So yes — LinkedIn can help you generate leads.   I know first hand that you can generate leads through LinkedIn and I can make a believer out of you too!  Call for a FREE consultation! (717) 417-8015

lead generation

Luxe Marketing Solutions
Melissa Cheek
melissa@luxemktg.com

If email marketing isn’t part of your strategy… it should be!

Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people.  It has the potential to be a very effective medium to share information, build relationships, and create credibility.

Business Owner’s may say “We use social media, good enough”.  However, a lot of people still don’t use Facebook and in the vast majority of cases, business-minded people do not go to Facebook for private, 1-on-1 conversations.  This is why email marketing should be used to reach other targeted audiences by personalization and credibility.

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Email Marketing vs. Social Media

  1. Very simply, you’re more likely to get face time with your prospects if you use email because email allows you to make repeated contact, and that contact is “invasive”.  Email is very different from sending out a tweet or posting on Facebook, where they may or may not see it, because it’s part of a much larger timeline featuring hundreds of other people.
  2. Customers already expect to get offers and buy things by email. So… they not only have a high tolerance for offers, but they’re more likely to be in a buying frame of mind. They’re primed.
  3. And finally… With email, you can “train” your customers to expect offers while simultaneously teaching them about your value, day in and day out. This means they begin to not only expect offers from you, but to desire them (at least some of them).

When it comes to building business relationships and communicating with partners and clients, the most “serious”, “grown-up” medium is email.  Now remember, I’m not saying you shouldn’t use other channels, but that you should ALSO be using email marketing!  Not convinced?  Ten give it a try!   Luxe Marketing Solution uses analytics on all email campaigns to show you how many people opened you campaigns and clicked the links…PLUS instant ROI results for every email campaign you send.

Get started today!  Call, (717) 417-8015
Luxe Marketing Solutions

Want to know how to increase your Facebook fans for a low cost?

When it comes to Facebook, the key element is to build your audiences. You can build your audience by importing contacts, searching for targeted audiences, and advertising. I recommend Facebook advertising for all my clients because it’s a low-cost feature that targets people who are interested in your product or service.

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So, let’s get to the nitty-gritty!  Want to know how to increase your Facebook fans for a low-cost?

Target people with something enticing, write compelling content, and set your budget low.  I noticed with my ads, when I set my budget higher, I ended up paying a lot more per fan.  So I recommend keeping it low.  Either way, you are guaranteed to increase your fans and build your audience!

Be creative and apply these principles to your own page!

5 key elements for writing compelling copy

#1.  Give a call of action to “like” your page.

#2.  Entice them to like your page with “offerings”.

#3.  Include your name.

#4.  Make all first letter of words in capital. This is easier to read and stands out.

#5.  Make your Facebook cover relevant to your business.

Dont have the time or quite understand?  Luxe Marketing Solutions is you “Girl”

Call Today,  (717) 417-8015.

Melissa Cheek